Prevention methods of mosquito-borne diseases should not be worse than the problem: Sudhir Sitapati, MD & CEO, Godrej Consumer Products

In 2016, GCPL also launched its CSR effort, the Elimination of Vector-Borne Endemic Diseases (EMBED) Project – in sync with India’s national goal of malaria elimination by 2030.

Godrej Consumer Products on Tuesday launched low-cost liquid mosquito repellent device and a no-gas instant mosquito–kill spray. Branded Goodknight Mini Liquid and HIT No-Gas Spray, these innovations make safe and smoke free mosquito protection accessible for lower income consumers, the company claims.

According to a report by Markets and Markets, the global mosquito repellents market size was valued at $6.9 billion in 2021 and is projected to reach $9.0 billion by 2026, growing at a CAGR of 5.6% from 2021 to 2026. Godrej Consumer Products is a key player in the repellent space. Through its flagship brands like Goodknight and HIT, the company has over the years introduced many innovations across formats.

In 2016, GCPL also launched its CSR effort, the Elimination of Vector-Borne Endemic Diseases (EMBED) Project – in sync with India’s national goal of malaria elimination by 2030. This program is being implemented by Family Health India (FHI) in collaboration with NGO partners and the Health Department of the Government of Madhya Pradesh, Uttar Pradesh, and Chhattisgarh. EMBED aims to reduce morbidity and mortality due to malaria, dengue, and chikungunya in high burden areas. To date EMBED has been implemented in 9 districts of Madhya Pradesh, 4 districts in Uttar Pradesh and 2 districts in Chhattisgarh reaching over 5 lakh households across 2,000+ villages. GCPL’s EMBED program has been successful in creating a scalable model that can help high-burden villages of India achieve the goal of malaria elimination by 2030.