As part of its good & green vision, Godrej Consumer Products Ltd (GCPL), India’s leading FMCG company, has been driving its flagship CSR program EMBED (Elimination of Mosquito-Borne Endemic Diseases) since 2015, in partnership with The Madhya Pradesh Government and Family Health India (FHI). The EMBED Program has emerged as a powerful example and a ready model of how public-private partnerships can save lives, protect livelihood and accelerate India’s mission toward a malaria
GCPL’s EMBED initiative launches ‘Machar Hai, Mehman Nahi’ campaign to raise awareness on mosquito-borne diseases like dengue, malaria, and chikungunya.
The ultimate goal of EMBED was to enable community action towards preventing, treating, and controlling malaria and dengue at the household
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Our stories highlight how our efforts have significantly increased awareness and promoted behaviors to combat malaria and dengue, leading to positive changes in communities and contributing to the fight against these diseases.
GCPL's flagship CSR initiative, EMBED, is focused on reducing the incidence of malaria and dengue and aiming to decrease related fatalities through a comprehensive, multifaceted approach.